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Posted at 03:13 PM in Blogging | Permalink | Comments (0) | TrackBack (0)
Posted at 10:51 AM in Crisis Communications, Media Training, Reputation Management, The Value of PR, Well Said | Permalink | Comments (0) | TrackBack (0)
A big thanks goes out to all of the reporters across North America who supported this campaign from its earliest days and who took the HHOF to task for this bewildering error in judgment. I owe each of you a cold beer. Email me if you'd like to collect.
Burns
will be inducted some day. But instead of making the speech himself, it
will likely be his wife or one of his children. That's a shame. The HHOF missed a great opportunity to do the
right thing for one of their own. Here's hoping the former coach is
still with us in 2011 when we try again.
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Note: This story is taken from our 'Manage your Message' e-newsletter. To get your own copy sent to your inbox each month, sign up here.
Posted at 08:56 PM in Monthly Newsletter, Social Media, The Value of PR, Well Said, Working with Reporters | Permalink | Comments (0) | TrackBack (0)
Preparation is the key to success for any media interview - whether you're being interviewed by Peter Mansbridge or the kid next door. Recently, high school student Keith Wagner interviewed Arizona State Senator John Huppenthal. During the interview, the student asked a few basic questions about massive budget cuts to education funding. Huppenthal is clearly caught off guard and appears to know less about his own voting record than the student journalist. After Huppenthal agrees that the cuts are terrible, the student reminds him that he actually voted for a bill that would cut $550 million from education. Huppenthal's body language gets more uncomfortable as the interview progresses. He excuses himself and doesn't return. The interview has been seen more than 340,000 times on YouTube.
The Lesson: 95% of a successful media interview occurs before the first question. Do your homework, anticipate questions (even the bad ones), Google the reporter's previous work and never underestimate a reporter because of their age or experience level.
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Note: This story is taken from our 'Manage your Message' e-newsletter. To get your own copy sent to your inbox each month, sign up here.
Posted at 08:40 PM in Journalism, Media Training, Monthly Newsletter, Reporters, Reputation Management, Social Media, The Value of PR, Working with Reporters | Permalink | Comments (0) | TrackBack (0)
The Lesson: First, wear a suit. During the special, James looked like he was stopped on his way to a picnic. Second, rent a copy of Bull Durham. In the 1988 movie, Crash Davis (Kevin Costner) teaches Ebby 'Nuke' LaLoosh (Tim Robbins) how to survive sports media interviews by keeping it simple and cranking out clichés. It's boring, but non-controversial.
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Note: This story is taken from our 'Manage your Message' e-newsletter. To get your own copy sent to your inbox each month, sign up here.
Posted at 08:30 PM in Bad Media Quotes, Media Training, Monthly Newsletter, Reputation Management, Working with Reporters | Permalink | Comments (0) | TrackBack (0)